If you know Christie Marchese—if you’ve had even one interaction—then you know the strength of her kindness, the speed of her mind, the brilliance of her pragmatism, and the decency of her intention. 

Her career, illustrious already despite its relative infancy, spans Human Rights Watch, the International Rescue Committee, Norman Lear, Jeff Skoll, and starting not one but two successful companies helping cause-based films and their makers exponentially increase their reach and their impact.

The first, Picture Motion, she sold last year to Publicis and remains closely involved; the second, Kinema, is an innovative platform for storytelling, connecting film-makers to audiences and enabling audiences to convene, support, and host, both online and in person.

I sat down with Christie to talk about her inspiration, her career arc, her movie habit (“only” 5-6 a week), the nuts and bolts of how to create cause campaigns, the state of film distribution, and even if the Oscars got  it right.

In the late 1800’s a boat captain bought bunches of bananas in Jamaica and sold them two weeks later in New Jersey. The United Fruit Company was born, and so was an industry with a long legacy of exploiting farmers in Latin America.

Fast forward to today and the company’s modern iteration, Chiquita, is very different. Under new ownership and facing the very real impacts of a changing climate, the company is developing new bananas from old genetics and engaging farmers and artists to build the company and the brand.

I sat down with Peter Stedman, Chiquita’s Sustainability Director, to understand his journey from coffee and tea in Africa to bananas in Latin America and the biggest differences about working in those regions (hint: poverty), as well as a little more of what’s behind the ubiquitous blue sticker and what lies ahead for the company.

Hours before the pandemic brought a sudden and shocking close to most of the world, a group of environmental activists gathered in Amsterdam to ponder a question even more salient today: can we use visual storytelling to inspire passive viewers into active doers?

Five years later, WaterBear has established itself as the home for imperfect activists.  The online platform/streaming service/publisher/campaigner has gone through the iterations expected of any nimble start-up and has recently secured another round of funding in addition to purchasing a tech platform it hopes will catapult the network from “Netflix for Sustainability” to “Facebook for Sustainability” -- a B Corp-certified impact media network using storytelling to drive systems change.

Leading the charge is Sam Sutaria, a founding member of the team and for the last three years, CEO. Sam has a degree in biology from Bristol and a Masters in Wildlife Film making, and unlike most of us his career path is largely unbroken—art, purpose, activism, the environment.

Sam joined me to talk about the beginnings of the company, the myriad challenges of iteration, how to make activism engaging enough to shift sentiment and effect systems change, and why welcoming ‘imperfect activists” is so crucially important.